Bref is… interesting. Every time I step into the shop I’m met with a brand-new assortment of products, prints and crafts that make me flag down one of the shop owners to ask where it came from. As someone who has been working in the design industry for a while now, I usually don’t have this experience (I tend to be the opposite: an unbearable patron, unloading this mostly useless design knowledge on sales staff). But Cynthia and Maude, the owners and curators of Bref, keep me on my toes.
Their shop is constantly evolving. Each season they develop a theme and do a complete store flip, curating an assortment of art and objects to tell their story. Bref's recent space expansion named La Maison in partnership with Montreal based furniture brand Alphabet is their take on a furniture shop. It’s located directly beside the original Bref shop, with a small passageway knocked down between. Due to the slower nature of the furniture industry, La Maison has a bit more of a permanent cast of design pieces but is still just as unique as the original store.
Thursday September 7th Bref will be celebrating its 7th birthday and launching their new theme for the season, black and white'. I’ll be launching two new rugs at the event in the La Maison space. come by 261 Rue Bernard from 5-8pm to celebrate.
